> ## Documentation Index
> Fetch the complete documentation index at: https://help.bitaqa.tn/llms.txt
> Use this file to discover all available pages before exploring further.

# Understand your lead scores

> Every lead gets a score out of 100 that combines how well it fits your target profile with its signs of interest. See which leads to follow up first.

The **lead score** rates each contact from 0 to 100 to show you who to follow up first. It combines how well the lead matches the customers you target with the signs of interest they have shown.

> [!NOTE]
>
> Lead score is a **Pro** feature.

## How the score is calculated

| Part | Points | What counts |
| - | - | - |
| **Fit** | 60 | Who they are vs. who you sell to: industry, job level, work e-mail, location |
| **Intent** | 40 | How interested they seem: where you met (AI scan, added by hand, your card's form), the note, the contact details filled |

Missing data never lowers the score: it just adds nothing. Until your target profile is set up, the score is the intent alone, as a percentage.

## Read a lead's score

Each lead shows its score and a level:

* **Hot lead**: a strong match with your target customers and a clear interest.
* **Strong lead**
* **Warm lead**: some of what you look for is there.
* **Cold lead**: little of what you look for, or not enough data yet.

Click the score to open **Score details**. It shows:

* the points earned for **Fit** and **Intent**, criterion by criterion;
* your ranking, for example **Top 10% of your leads (last 30 days)**;
* a **Suggested next step**: **Follow up within 24 hours**, **Follow up this week** or **Keep in touch**.

![Lead score panel with a score of 100, the Hot lead level and the Fit and Intent details](https://mintcdn.com/bitaqa-tn/k_J70ORaEjmf5Nbm/images/screen-shot/en-lead-score-details.png?fit=max\&auto=format\&n=k_J70ORaEjmf5Nbm\&q=85\&s=5179a05eb74750cffbf381a8db0d2107)

On the **Contacts** page, you can filter your leads by level: **Hot (70–100)**, **Warm (40–69)**, **Cold (0–39)** or **Not scored**.

## Set up your target profile

The company owner sets what the fit part compares against.

**1. Open the scoring settings**

* **Dashboard**: click **Settings** in the left menu, then **Set up lead scoring**, on the **Lead scoring** row.
* **Mobile app**: open **Settings**, then **Lead scoring**.

**2. Describe your target customers**

* **Industries you sell to**: if you pick none, your own industry is used.
* **Job levels you target**: pick one or more. Otherwise, points depend on seniority.
* **Places you target (optional)**: cities, regions or countries.
* **Words that mean interest (optional)**: a note with one of these words, such as your product names, counts as high interest.

**3. Save**

Click **Save**. All your leads are re-scored in the background, which can take a few minutes.

![Lead scoring panel with industries, job levels, places and words that mean interest](https://mintcdn.com/bitaqa-tn/k_J70ORaEjmf5Nbm/images/screen-shot/en-lead-score-settings.png?fit=max\&auto=format\&n=k_J70ORaEjmf5Nbm\&q=85\&s=d7619f9da6d32ac13362e7e2b99e09b1)

> [!TIP]
>
> [Enriching a lead](https://help.bitaqa.tn/en/leads/enrichment.md) adds their job title, company and work e-mail: their score is recalculated with this data.


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